At Brush Art, our planning process is grounded in market and audience insight. It is a collaborative process that is scaled according to the challenge or opportunity in front of us. Typically, it all begins with listening. Listening to you to understand your goals. Listening to your customers to understand what compels them to engage with and trust your brand. For this project, our listening was a bit more passive and lot more creative. We tapped into available data to get a full view of market dynamics and competitive activities and delved further into the behavior and mindsets of prospective audiences. We worked collaboratively and by using the insights we gleaned; our team pushed for bold ideas and compelling stories that could be executed within the timeline and budget. We didn’t stop at the first idea; we explored options to ensure our findings aligned with your and our expectations for quality.